About Geoff Sedgwick - Director

With four decades of experience as a business owner across service retail, wholesaling, franchising, manufacturing and 20 years specialising in automated retail and dispensing technology, I have a reasonable understanding of bricks and mortar retail and valuable expertise in unattended retail. As someone who experienced a GP decline of 72% in one year, due to internal theft, I have a commanding understanding of theft prevention.

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My Masters Degree in Applied Innovation and Entrepreneurship (University of Adelaide, 2015) underpins my approach: every recommendation I make is grounded in proper opportunity assessment, risk analysis, and a genuine understanding of your business model.   

I am not here to sell you a machine, I am here to solve your retail theft problem.

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Unattended Sales Australia exists because of the opportunity to close the gap for retailers spending significant money on security technology that does not actually prevent theft - whilst a proven, affordable alternative exists that almost no one in Australia is offering.  

If automated dispensing is right for your situation, I will tell you. If it is not, I will tell you that too.